![]() ![]() ![]() According to their website, Blink Fitness had locations in California, Florida, Illinois, Massachusets, New Jersey, New York, Pennsylvania, Texas and Virginia. "How far will you be moving from a blink location?" read a line from the top of the email that u/TheGeekThatStoleTech received. In 2019, members paid $52 on an average monthly basis for a fitness club membership, while two out of five members paid less than $25 per month. Per a 2021 report by IHRSA, gym memberships were frozen or canceled during the COVID-19 pandemic, which resulted in revenue decreasing 58 percent, while 17 percent of fitness clubs closed. Reddit users shared their thoughts about an email that detailed what a gym member needed to provide in order to cancel their membership. Similar to Anytime Fitness clubs in the United States, the gyms in Japan will feature a wide variety of cardio equipment and strength training machines, and be accessible to members 24 hours a day.Above, a stock image of equipment at a gym. Membership fees at the Japanese clubs are expected to be in the $50–$60 per month range. “Whether it’s Minneapolis or Tokyo, there’s a market for convenient and affordable fitness options in a friendly, non-intimidating atmosphere,” he said. Only slight changes are expected to be made to the Anytime Fitness model in Japan - namely, the average club size will be smaller due to scarce land and expensive real estate, and basic adaptations will be made to address cultural differences.Īnytime Fitness CEO and co-founder Chuck Runyon insists that the brand’s value will translate overseas. suburban markets near larger cities and smaller towns where the market for an Anytime Fitness club exists but where no health clubs are currently located. Yamazaki and his team will continuously monitor trends to determine additional geographic locations, but he expects the concept to thrive in locations where Anytime Fitness has been successful in the U.S. “Our headquarters are in Tokyo, so we’ll be in a strong position to build our reputation and sell franchises.” “We will start in Greater Tokyo, the most densely populated and business centric part of the country,” Plastino said. “We fully expect that Anytime Fitness will reinvigorate the Japanese market with its convenient and affordable fitness offering,” Yamazaki said.Īnd, they’re wasting no time - they expect to open the first Anytime Fitness gym in Japan by September 2010, with future aims to have 30 clubs operational by 2012 and over 300 within 10 years. perhaps resulting from the country’s lack of variety in their current club offerings. There is a much lower penetration of gym memberships - only 3-4 percent of the population as members of gyms, versus 15 percent in the U.S. ![]() The Japanese fitness market appears ripe for expansion. Atsuyuki Tsuchiya, Vice President of Operations – Industry veteran in health club operations and management.Koji Akiya, Vice President of Sales & Marketing – 20+ years in managerial roles in the health and fitness industry.Joe Plastino, Vice President of Corporate Strategy and Business Development – A 20+ year veteran of the health and fitness industry.Akira Okuma, Chairman – Largest investor, and an expert in real estate development.Yamazaki personally assembled the master franchise team: The consortium is led by Toru Yamazaki, the former CEO of Megalos, the fifth largest health club chain in Japan and a subsidiary of Japanese corporate giant, Nomura Real Estate Group. will now do business as Anytime Fitness Japan. The master franchise group in Japan is comprised of several individuals with extensive experience in the international fitness industry. “Japan is an ideal starting ground for our Asian expansion, and well-suited for the Anytime Fitness concept.” “This is an exciting time for Anytime Fitness as we continue to introduce our brand to different parts of the world,” said John Kersh, the vice president of International Development for Anytime Fitness. ![]() The fitness franchise currently boasts nearly a million members, 1,250 gyms across all 50 states, and over 100 clubs open in Canada, Australia, New Zealand, Mexico and India. each of the past two years, put Anytime Fitness on pace to open its 2,000th club by the end of next year. Recent overseas deals, combined with 300 new club openings in the U.S. The attainment of a master franchisee agreement for Japan, one year in the making, comes just weeks after the fitness chain announced its plans to open clubs in the United Kingdom and Ireland. Anytime Fitness continues to accelerate its international expansion, this time – into Japan. ![]()
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